Rs 26 Crore Deal For MS Dhoni Indian Cricket Captain With Maxx Mobile

Indian cricket team captain Mahendra Singh Dhoni has signed a Rs 29- crore endorsement deal with Maxx Mobile for a period of seven years.

"Maxx believes in Dhoni's potential and the performance that he has delivered over the years is a testimony to his talent. The seven-year deal reaffirms our belief in him and is undoubtedly a big reinforcement for the Maxx brand," Maxx Group CMD Ajjay Agarwal said.

The deal comes within days of Dhoni signing Rs 26-crore deal with the world's second largest spirits firm, UB Group.

Dhoni is the face of 23 brands and charges over Rs 6 crore per endorsement. The pack of brands endorsed by Dhoni includes Reebok, Aircel, Godrej and TVS Motor.

Number 7 is a lucky number for Dhoni and indecently the deal was signed for 7 years and December 7. Dhoni's birthday also falls on 7th.

Maxx Mobile offers more than 45 models for customers to choose from. Maxx Mobile has a pan-India presence and operates through its strong distribution network and a vast network of over 500 service centres.