The new Gap logo, which was unveiled last week died yesterday at the age of one week. Brought into the world on Gap.com on October 4, 2010, the logo was supposed to signify Gap’s transition from “classic, American design to modern, sexy, cool,” according to company spokesperson Louise Callagy.
“We’ve learned just how much energy there is around our brand, and after much thought, we’ve decided to go back to our iconic blue box logo,” company spokesperson Louise Callagy told Bloomberg.com Monday.
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