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Norwegian telecom firm Telenor will become the 12th operator in the Indian market when it launches its operations on Thursday, a company statement said.

Intense competition has been a hallmark of the telecommunications industry in the world’s second-most populous country, where it is driving drastic cuts in call charges.

Last year Telenor bought into a nascent telecom firm floated by Indian realty Unitech Ltd and it will launch its services under the Uninor brand in different parts of Asia’s third-largest economy.