The 12 teams are participating with international stars, with the likes of Graeme Smith, Virender Sehwag, Brett Lee, Brendon McCullum, Paul Collingwood and Dwayne Bravo among those who will step on to domestic cricket’s biggest stage when the tournament starts on October 8.
Airtel, the leading integrated telecom service provider, has bagged the five-year title sponsorship deal, including the on-ground rights, for the Champions League, a Twenty20 format annual cricket tournament promoted by the Board of Control for Cricket in India (BCCI).
The telecast rights of the tournament is with ESPN STAR Sports. The inaugural tournament will be played from October 8 this year. It will involve 12 teams from seven Test playing nations.
The telecast rights of the tournament is with ESPN STAR Sports. The inaugural tournament will be played from October 8 this year. It will involve 12 teams from seven Test playing nations.
The Airtel sponsorship deal is said to be Rs 170 crore for the five-year period, translating into Rs 34 crore per tournament, industry sources say.
However, top executives of both Airtel and ESPN STAR Sports declined to confirm the deal size. Last year, ESPN had bagged the telecast rights of the tournament for $975 million (Rs 4,387 crore) for the next 10 years.
The inaugural edition will be played across three venues in India -– Bangalore, New Delhi and Hyderabad — from October 8. The 16-day tournament, which will now be called Airtel Champions League Twenty20, will have 23 matches.
The tournament was scheduled to be played in December 2008. However, due to the terror attacks on Mumbai, it was postponed for 2009.
The tournament was scheduled to be played in December 2008. However, due to the terror attacks on Mumbai, it was postponed for 2009.
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